E-Commerce giants Shopify & Amazon have grabbed the e-commerce world by storm. Amazon receives around 2.5 billion visits every month from customers. Shopify, on either hand, is home to over one million businesses.

Despite the fact that both platforms provide excellent prospects for online retailers who wish to establish their brands, they were fundamentally different. Their features, cost, and capabilities all differ greatly from one another.

Unfortunately, the distinction between Amazon FBA and Shopify makes the decision of where to establish your company online much more difficult than it already is. So, what makes Shopify unique in comparison to Amazon?

This comparison of Shopify vs. Amazon explains all of the differences between the two platforms. After you’ve finished reading this, you’ll be able to make a decision about where to create your brand. The following are the topics we’ll be discussing.

Table of Contents

What is the point of comparing Shopify with Amazon in the first place?

Nowadays, to be successful, every company must have a strong internet presence. To comprehend the differences between Amazon and Shopify, it is necessary to compare the two companies.

Consequently, if you want to start an online and e-commerce solutions company, you must choose the appropriate marketplaces or e-commerce platforms to effectively grow your brand.

In that instance, should you use Shopify or Amazon as your platform?

Important to keep in mind when making a decision would be that Amazon is only an online platform, while Shopify is indeed an e-commerce platform.

Amazon receives millions of visitors each month, providing vendors with a large and diverse client base. Shopify, on the other side, enables merchants to set up and manage their own company spaces online.

Why Is It Necessary to Establish a Brand?

The vast majority of manufacturers now are selling their goods straight to consumers (D2C). The effect is that many merchants on both Amazon & Shopify now consider them to be their most formidable rivals.

Most of the time, such businesses utilize a different less expensive branding strategy, even when their items are comparable or identical with yours.

Consequently, to outperform D2C manufacturers and establish your brand, you must be meticulous about the service quality you give and the variety of items you provide to your customers.

In addition, the things you choose to sell or inventory rely on who you want to sell to the internet and how much money you want to make. As a result, to establish your brand, you must first have an understanding of your client base.

Using Shopify, you may create a brand

Shopify is a fantastic eCommerce platform since it gives merchants with Shopify applications that have the most up-to-date capabilities that Amazon does not supply. It becomes much easier to establish your brand as a result.

Pros of Building a Brand with a Shopify Store

Here are some of the benefits of establishing branding with Shopify.

Shopify is a brand-friendly platform

Shopify, in contrast to Amazon, lets you utilize your brand in the domain name, but Amazon requires you to use an Amazon domain as a brand for your store. Shopify becomes more brand-friendly as a result of this.

Shopify encourages self-reliance

You are independent of Shopify when you open a Shopify shop, enabling you to customize and establish your brand without relying on the platform. It’s the equivalent of hiring a storefront for your company.

Shopify provides sellers with complete control over their brands

Unlike Amazon, no one will give you a rating for your business on Shopify. On Shopify, this provides you with the freedom to alter pricing while also allowing you to establish confidence in your brand.

Shopify Offers a Comprehensive Set of E-Commerce Tools

Shopify provides a comprehensive set of eCommerce tools, including third-party applications, to assist sellers in the development and promotion of their online businesses. Shopify Pitch Deck, Shopify Branding Assets, & Shopify Sales Resources are just a few of the resources available.

The Cons of Using Shopify to Build a Brand

Despite its many benefits, Shopify has several disadvantages, including the following:

Customization of Shopify Sites is Expensive

Although it is possible to personalize Shopify on more expensive accounts, accessing all of the Shopify pages may not be as straightforward. Furthermore, since Shopify’s templating language incorporates certain features of PHP, customization is time-consuming and expensive.

Shopify restricts access to KPI tracking for customers on lower-priced plans

To produce professional reports on your company’s performance, KPI reporting is beneficial. Shopify’s pricing plans, on the other hand, do not include access to key performance indicator (KPI) data, making it impossible for sellers on lower-priced plans to analyze the behavior of their consumer base.

Using Amazon, you may create a brand

Amazon, like Shopify, is putting out every effort to make its marketplace extra engaging and brand-centric for its customers. It has launched a slew of great tools to assist members in building their businesses.

Pros of Creating a Brand using Amazon

Several benefits may be gained by establishing a brand through Amazon.

Amazon already has a large amount of traffic and brand recognition

Amazon is a well-known and respected brand in its own right. When your business is featured on the platform, your brand’s visibility is instantly increased as well. As a result, you won’t have to spend a lot of time and money on Seo Services (SEO) or sponsored promotion.

Additionally, millions of customers visit the marketplace each month, increasing the visibility of your brand.

Amazon now allows vendors to open physical stores on the Amazon platform

You may construct the microsite to take advantage of the many branding options provided by Amazon. Internal linking and several pages are two examples of such characteristics. Marketing your business on social media is also an option, and Amazon’s Brand Analytics may be used to monitor its effectiveness.

You may use Amazon’s eCommerce resources to help you build your brand

Several tools, such as shipment discount coupons, shipping & fulfillment solutions, and Amazon customer care, will be available to you if you decide to sell your products on Amazon. Additionally, Amazon will handle your inventory, packing, & shipping, making it simple to establish your brand. This is known as Fulfilment by Amazon, and it is a service provided by Amazon (FBA).

The Cons of Creating a Brand using Amazon

Amazon, like other online markets, has several drawbacks, including the following:

Sellers on Amazon may not have complete control over their brands

One issue with Amazon would be that retailers must completely depend on the platform’s search technology to find customers. Unfortunately, Amazon can manipulate its algorithms in order to benefit itself at the expense of sellers. Therefore, retailers lose entire control over their brands and prices as a consequence of this.

There have been several instances of fraud & bad behavior on Amazon

A few merchants will go to any length to outperform their competition, even if it involves deceiving the system or deceiving their consumers. For example, a vendor may search for phony reviews to undermine purchasers’ confidence in Amazon. As a consequence, Amazon becomes less enticing as a platform for brand growth.

Successful brands that have used both Shopify & Amazon as a marketing tool

Now that you understand the differences between Shopify and Amazon, you can decide which platform is the best match for your new company. However, it is not a bad idea to diversify and utilize both platforms at the same time.

A few of the successful enterprises that have built their brands via the utilization of Shopify and Amazon include:

  • Whole Foods Market,
  • Kylie Cosmetics
  • Red Bull

Kylie Cosmetics is a cosmetics company founded by Kylie Jenner.

Kylie Cosmetics, established by Kylie Jenner in early 2015, is a beauty company that provides cosmetics and accessories such as concealers, makeup palettes, highlighters, & blushes.

Whole Foods Market is a grocery store chain that sells a variety of fresh fruits, vegetables, and grains.

Entire Foods Market is one of the most successful food marketplaces that sell its items via Shopify and Amazon.com. It owns and operates more than 350 supermarkets inside the United States, the United Kingdom, & Canada. It is notable for the fact that it only sells natural and organic goods and items.

Red Bull is a beverage that is produced by the company Red Bull.

It is one of the most popular energy drinks in the world, and it is promoted via advertising, celebrity endorsements, even team sponsorships in various sports leagues. It also has stuff available on Shopify, including jerseys, T-shirts, coats, hats, and a variety of other items.

Amazon FBA Integration with Shopify: What You Need to Know

There are two methods to integrate Amazon with Shopify: via shipping choices and product listings.

The following are the procedures that must be followed while combining Shopify with Amazon.

Depending on the shipping options

  • Make sure you have both a Shopify account as well as an Amazon Seller account.
  • Go to Amazon MWS & agree to the terms and conditions of the service there.
  • Make changes to your Shopify website’s choices so that they correspond to your Amazon account information.
  • Improve the compatibility of your delivery choices with those offered by Amazon, whether they be One-Day Shipping, 2 Shipping, or Standard Transporting.
  • Set your new delivery charges following the recommendations on this Amazon website.
  • After you’ve entered the new prices, scroll to the bottom of the page and click “save.”

How To Integrate Shopify with Amazon

This guide will walk you through the process of configuring your Shopify items for Amazon fulfillment.

  • Select Products > Only those Products from the Shopify Admin Restaurant after clicking on the Shopify Admin Menu.
  • Select the item for which you want to enable Amazon to complete your order.
  • Choose “Amazon Marketplace Web” from the “Fulfillment Service” option in the “Shipping” tab of the “Fulfillment Service” menu.
  • Select “Amazon Marketplace Web” records this variant’s inventory” from the “Inventory” and “Inventory Policy” drop-down menus, respectively.
  • Check to see that the information in the weight & SKU columns corresponds to the information in your B2b Ecommerce account.


1. Why should you select Shopify vs Amazon FBA as your online marketplace of choice?

Shopify offers merchants customer service that is available 24 hours a day, seven days a week, including live chat.

There are a variety of applications that Shopify interfaces with, such as SaaS tools and services.

Shopify provides a secure platform, as well as free hosting and bespoke URLs for its customers.

Shopify offers a diverse collection of professional and easily customizable themes.

2. What are the advantages of using Amazon FBA vs a Shopify online store?

Amazon FBA is an excellent option for merchants that want to get their products on the market right away.

Amazon provides reasonably priced subscriptions as well as a prepared market for your items.

Amazon FBA seems to have large search traffic, drawing consumers from all around the globe.

Amazon Individual Plan is a pay-as-you-go model where you only pay once you earn sales.

3. Should I go with Amazon or Shopify if I have no funds to invest?

If you have few resources to invest in the development of an e-commerce website, Amazon is a good place to start. It provides an Individualized Plan, which is great for those who are just getting started. In addition, the monthly membership charge is reasonable.

Consider moving your company to Shopify once you’ve sold a large number of goods and made a significant amount of money. Fortunately, creating an eCommerce website with Shopify is a simple process.

4. What payment processing alternatives are available to me while using Shopify?

On Shopify, you may choose from over 100 different payment processing alternatives, including payment card choices. As an alternative, you may make payments using online services such as Paypal. Notably, certain choices enable you to make money in cryptocurrency, which is a convenient feature.

5. Is it feasible to utilize both Amazon FBA & Shopify together in the same business venture?

Yes, you may utilize Amazon FBA in conjunction with Shopify to increase your brand exposure and online presence while lowering your costs. To get started, you’ll need to create an Amazon salesman as well as a Shopify shop. Following the integration of two e-commerce platforms, customers will be able to monitor your sales across both platforms.