When it comes to the most intricate and technical aspects of a project, professional service is usually the best option (SPF, DKIM records, as well as IP reputation). For those who prefer to learn the hard way, here is the resource for you.

While creating a beautiful email, you sign off with ‘Love, Jason’ and then discover that your emails are being filtered into the recipient’s spam folder. If it’s authentic and valuable but doesn’t make it into your inbox, it’s not worth your time. As a result, your email has been flagged as spam and has a poor delivery rate.

However, it is possible to change the way you conduct email marketing such that it no longer appears in the spam folder.

To assist you in better understanding the elements that affect the email delivery rate, we’ve put together this blog. And rather than blaming the Moon’s phase or the alignment of the stars, you’ll be able to remedy a lot of stuff and also get your mass email in 90 percent plus inboxes.

Step-by-Step Instructions

Double opt-in is used to ensure high-quality sign-ups

The implementation of double opt-in will limit the number of hard bounces from your email list since consumers will be required to validate the email address by hitting on just a unique verification URL that will be delivered to their physical inbox.

By verifying each email address, you would be able to prevent spam traps and the accumulation of dead email addresses on your list. This will save you time and money. This will help to preserve a positive sender reputation, which will, in turn, convey positive signals to spam filters.

An additional advantage will be the creation of an engaged list. Because subscribers must complete two actions to receive your emails, you will understand that they have been serious about receiving them. As a result, they will open more and click more, hence increasing your engagement rate. As a bonus, this will give a good signal to spam filters, which will prevent your emails from being sent to the spam folder.

Using double opt-in to construct bulk email lists assures that the list is of good quality and that your subscribers will not feel as if they are being spammed by random subscribers.

Create the email lists from the ground up rather than purchasing one from a third party

When you purchase a mailing list from those on the internet, you are virtual as if you have shot yourself in the foot.

First and foremost, it is against the law to send an email to persons who have not expressly requested to receive them.

It is expressly stated in CAN-SPAM legislation. Getting into a fight with someone over your unsolicited emails could result in legal implications for both of you.

Second, if the individuals on your mailing list have not yet signed up for your mailing list or haven’t heard of your company, they will designate the emails as spam. When you send an email to a mass list that you have purchased and hundreds of individuals identify your spam emails, this sends a negative indication to spam filters, causing them to block your emails. As a result, spam filters will simply move your additional emails towards the spam folder starting the next time you send an email. As a result, your deliverability will be diminished, your engagement will be minimal, and your efforts will provide little to no return.

It is therefore recommended that you begin by building your mailing list by offering excellent information, special deals, or even a freebie to visitors to your website. Then explain why they should subscribe to your email list. Whether you use sponsored channels (advertising, sponsorships) or organic channels to attract traffic to your website, the choice is yours.

Organize Your To-Do List

When you clean up your email list, you are deleting inactive and erroneous information from your database.

You can create your own rule to determine what constitutes an acceptable level of inactivity. Typically, it is maintained for 90-180 days at a time. As a result, you may want to purge the email list of everyone who hasn’t opened or clicked on at least one of the emails in the last 90 to 180 days.

Take Care of the Subject Line

As marketers, we tend to exaggerate the importance of our subject lines in order to get the reader’s attention; however, writing false subject lines is a wholly separate and potentially criminal approach.

Certain words and combinations of terms can trigger spam filters, resulting in the bulk email campaign being ‘killed’ without a second thought.

Here are some pointers on how to keep the subject lines as clean as possible:

Don’t utilize subject lines that are “too good to be true.”

It is best to avoid using spammy phrases that are being used to make any claims or outlandish promises, such as “100 percent off,” “free,” “dollars,” “chance,” “password,” and “guarantee.” Avoid using words such as “100 percent off,” “free,” “$$$,” “chance,” “chance,” “password,” and “guarantee.” You may easily discover a huge list of such words by searching for them on Google.

It is not acceptable to use exclamation points or capitalized terms in subject lines.

Another reason why you should use subject lines that are brief, trustworthy, and intriguing is to encourage individuals to open your email messages. Because Internet service providers (ISPs) are keeping track of all variables, such as the level of engagement from recipients, a strong subject line will earn you points with ISP and will ensure that your emails reach their intended recipients.

Here’s a great tip that I learned from one of my mentors:

For those who wish to compile their own “spammy subject lines” and deliberately avoid them, they can do so by checking their spam box. Then consider whether or not what you are typing belongs in that inbox rather than in the real inbox. Then make the necessary adjustments.

After you have finished writing that attention-grabbing subject line, you must move on to creating your content, right? There are several traps to avoid at this stage as well.

Continue reading to learn how and where to optimize your site for optimal email delivery in the following section.

Keep an eye on how you write content

The content of the email must first pass through the spam filter’s inspections. After that, it should help to establish trust with readers plus encourage people to take action & respond to your email communications.

Here are some pointers to incorporate into your article writing DNA:

  • Make use of proper spelling and grammar.
  • Take the time to revise and proofread your work. You can get assistance with this from services such as Grammarly.com. Only legitimate websites with well-established domain names should be linked to.
  • When you link, avoid shortening the links as much as possible.
  • Don’t write emails that are so long that they read like a novel.
  • Maintain a healthy image-to-text ratio.

Don’t send emails that are only image-based

It may appear to be a simple solution to make a picture of the email content wholly toto avoid having to deal with HTML or responsiveness concerns in some cases.

If you’re attempting to avoid the spam box, that’s a poor shortcut to take.

Because email clients are unable to interpret photos, sending image-only emails is a well-known spamming strategy employed by spammers to conceal their text. As a result, if you behave in the same manner as a spammer, the emails will be rejected by spam filters and will not reach their intended recipients.

If you have ever desired that you could have attractive templates into which you could insert your text so that you would never have to produce large graphics again, you have come to the perfect place. Because I’m going to recommend that you check out the ever-expanding library provided by SendX.

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Even if you only use SendX free for the first 14 days, you will be able to check out the entire collection, the user-friendly editor, and the millions of stock photos available to you. There is no requirement for credit cards, lists, or email demands.

Subscriber Unsubscribe Link

Readers will mark your emails as spam if an unsubscribe option is hidden or just not there in the email. Almost all email clients provide them with this feature.

Readers don’t care if your email contains really important content or if it contains a great deal; they don’t care whether they have must mark the email as spam since their concept of spam has expanded to cover any unwanted communication.

The greater the number of spam accusations you receive, the poorer your sender image will be regarded as being. This will cause spam filters to immediately block you, and you’ll be labeled as a spammer as a result of this.

That was a nightmare scenario that should have been avoided by making it simple for individuals to unsubscribe.

Yes, I’d want to elaborate a little more:

  • In the footer of your email, include an unsubscribe link – it’s a regular location where everyone looks.
  • Keep it out of large sentences or graphics if at all possible.
  • Do not need somebody to log into their account or respond to your email to unsubscribe.
  • Allow for unsubscription with a single click or a maximum of two clicks.
  • Of course, you should double-check that the unsubscribe link is operational.

As soon as you’ve finished configuring the foundation of your email, let’s talk of something that is sometimes overlooked, simply because it is inconvenient – the address that your email will be sent from or received from.

From or reply-to addresses are used in the body of the message

You could be tempted to utilize a [email protected] address to fill out these sections in your email campaign to save avoid having time and effort. However, it will come at a cost.

It’s possible that you won’t notice any difference at first, but when people write back with you and reach a brick wall, spam detection will pick up on it and suspect the account of being a spammer.

Fill in the blanks with a legitimate mailing address if possible.

Things To Keep in Mind When It Comes to Technology

When attempting to increase the delivery performance of emails, there are two primary technological categories that you must pay attention to, email authentication and the reputation of the sender’s IP address.

Authentication through email

It is critical to have email authentication methods in place before you can begin establishing confidence between you and your mailbox providers. Messages that pass the authentication tests have a far greater likelihood of being sent to the Inbox than messages that do not.

For email authentication, there are a variety of factors to consider, and it’s important to consider all of them.

SPF (Sender Policy Framework)

DNS records are used to identify which IP addresses are permitted to send an email from a domain names record.

In email authentication, it is a mechanism that is used to restrict spammers from sending texts on your domain’s behalf. Spam filters are less likely to blacklist a domain that has been SPF-protected since it is less appealing to phishers and consequently less prone to be blacklisted.

DKIM  (Domain Keys Identified Mail)

A DKIM signature, which will allow the recipient’s server to verify whether or not the sender was you or someone else. DKIM protects the message from being tampered with while in transit.

The presence of a verified DKIM record indicates that the sender accepts responsibility for both the content of their message and the receiver to whom it is sent. This is yet another method of gaining the trust of your server.

DMARC is an abbreviation for Domain Name System Authentication and Reporting Capabilities 

The goal of using this authentication mechanism is to instruct mailbox providers on what to do with emails that do not pass the SPF or DKIM checks: allow them to be sent, filter them to spam, or reject them. ISPs can improve their ability to identify spammers or prevent dangerous emails from infiltrating consumer inboxes as a result of this.

The reputation of the Internet Protocol (IP)

Even if you adhere to all of the content and email hygiene rules to avoid being placed on a blacklist, you may still experience high bounce rates simply because your email service provider (ESP) is associated with an IP repute that is less than stellar. That’s a disappointment.

Email inbox providers can determine whether or not you are a spammer based on the repute of your IP address, which is also referred to as Sender reputation. The sending practices of everyone who uses a shared IP address have an impact on the reputation of the shared IP address.

Using an email marketing campaign with a strict anti-spam policy that maintains the sender’s reputation while using shared IP addresses is one approach to ensure a positive sender reputation.

If you are searching for an email marketing provider that has made investments in tools and technology that will increase the likelihood of your emails appearing in the inbox, you should look into sending emails through SendX. The purpose it is recognized by 3000+ firms globally is not because of flashy marketing, but because of their intense emphasis on ensuring that your emails are sent to the inbox consistently.

If you want to see a positive return on your emails and see your company develop, you must let it a shot. You can sign up for a free 2-week trial that doesn’t even require you to enter your credit card information.

Another option is to utilize a dedicated IP address, which will be used solely by your account and no one else’s. However, it only makes perfect sense if you have a well-developed marketing strategy if you send emails continuously throughout the day.

When you switch to a specialized IP address, you will need to warm up the IP address.

ISPs can gather information about the email behavior and determine whether or not you are a spammer when you first start up a new specialized IP address and allow it to “warm-up.” Because most repute systems only save data for thirty days, you should avoid going more than 30 days without transmitting on any one IP address.

When it comes to warming an IP address, transactional emails are the best choice. These emails have the highest open & engagement rates, which demonstrates to ISPs that you are delivering relevant emails to your audience and that they are responding to your communications.

Final Thoughts and One Ingenious Tip

Allow me to share with you an excellent method that will allow you to evade any spam filters. Simply request that your subscribers add you to their primary inboxes and whitelist your email address as the sender.