Running Facebook advertisements is an excellent approach to increase the engagement rates on the posts, as well as the number of followers on your page and the number of visitors to your landing sites. It’s also a really difficult undertaking, as a large number of moving pieces that exist deep within Facebook. Occasionally, something bad happens, and your capacity to run advertisements is either reduced or altogether halted.
You may see Boost Unavailable if you attempt to convert a Fb page post into an advertisement using the boost button or through boosting a post through the advertisements system or the Power Editor. This indicates, as you might assume, that you will no longer be able to promote that particular post in any way.
The fact that this happened could be due to a variety of factors, the majority of which are minor modifications to the system. There are numerous reasons why the ability to boost may be disabled, and I’ll go through all of them, as well as what you can do to resolve the situation.
Covers are not able to be boosted
The post you’re trying to boost will not be able to be boosted if it contains the cover photo or header video, for example. Cases, when you have set a picture or video as the cover picture, but then changed the cover image again, that included in this category. That particular image has been designated as a cover picture. Cover photos & cover videos don’t meet Facebook’s requirement that posts you enhance be typical page posts which can lead to page interaction; cover images or cover videos don’t meet this requirement.
For example, if the cover image and cover clip is a piece of company creative that you’d like to promote, you will have to produce a new post that includes the image or video you want to promote. The fact that you’ve duplicated a post for such a purpose is acceptable; Facebook doesn’t mind if you do so as long as you’re not reposting the same picture or video time after time.
Create a new post on your Facebook page by going to your profile and clicking photo/video. Select the option to re-upload the source file. If you may not have the genuine, you may download a copy of it from Facebook and use it as a substitute. To get the actual resolution, make sure to click on the download link rather than right-clicking and saving.
Fill in the blanks with your new post’s caption or description and then click “Share.” Then, on the newly created post, click on the Boost Post option. You’ll need to decide on your call-to-action, who your target audience is, and how much money you want to spend. Make certain that you have entered proper payment information into Facebook, or you’ll just experience a stutter at the budget phase. Choose a length for the ad, select a payment option, complete any other fields that may be required, request to have your post promoted, and once it has passed through the ad approval procedure, it will begin running as an ad on Google.
It is not possible to boost deprecated content
Certain sorts of Facebook postings can still be made, but they will not be able to be promoted. This is a deliberate decision on the part of Facebook, they have discontinued boosting for some types of posts since their data has revealed that it frequently costs significantly more than other types of posts while yielding significantly less in terms of outcomes.
To put it simply, they have been proven to be ineffective and not worth enhancing.
Profile images aren’t able to be enhanced. Making a new post with just that image uploaded & submitting it will allow you to increase the visibility of your profile photo, just as you can with your cover image. Then you may start working on the advertisement.
Notes. The Notes platform was an attempt to transform Facebook into a system where individuals could upload long-form media, similar to a blog post system. The social media platform Facebook has started experimenting with a new approach, dubbed Instant Articles, over the last half-decade. Immediate Articles are a really good sort of blog-adjacent media that can be monetized, they may be found at instantarticles.com. Notes, as well as the postings that contain links to notes, are not eligible for boosts.
Albums can’t be promoted in any way. Albums serve as a static display for browsing your photos section on your computer or device. If you want to draw attention to the photos, you’ll need to boost one of the images in the album to make it stand out. Consider whatever image is the most appealing and move it to the front of the collection, boasting that picture as a separate article on your website.
Posts with multiple images cannot be promoted on their own.
Creating a new post on the wall that contains the information of the note will allow you to boost it, or even the note itself that was previously boosted. Given that notes were intended to be lengthier than posts, this is a less-than-ideal ad format for the platform. Consider the possibility of immediate articles.
It is not permitted to view live or scheduled videos
Some live videos and scheduled videos may have been boosted immediately after they were released, but you’ll not be able to do it with your scheduled videos. Unfortunately, only verified pages with a blue mark can have their live videos & scheduled videos enhanced by YouTube. The benefit of having a verified account is the ability to post in groups.
Boosting live footage or a planned video will require you to either get yourself authenticated or convert the clip into a standard video format to be effective. In the event of a planned video, simply publish your video and give it a boost in the search engine rankings. Taking the video as it is broadcast and saving it locally will be significant in the case of the live stream; you will then need to upload the archived clip and boost it. Unfortunately, you will also not be able to enhance a post where the video is still playing in the background. Boosting it after the fact is not eligible.
A workaround for it is to record those few moments of life, preserve them, and then utilize them as a video to enhance the number of views on your channel. In the description of the video, include a link in your Livestream, you’ll give the impression that you’re promoting the very beginning of a Livestream, directing viewers to a stream that is already underway. The transition isn’t going to be seamless, but it’s a clever method to create the illusion of one.
Draft posts are unable to be promoted.
If you have a draft of the post stored and you wish to boost and promote that content, you will have to publish your post before it can be promoted or enhanced. It is necessary to make the final modifications to the post before it can be promoted, to publish your post before it’ll be promoted as the post was saved as a draft so that it may be edited at a later time. You will not be able to alter a post once it is authorized as an advertisement without first canceling and re-approving the ad through the complete approval process again.
If you want to design an advertisement that will run at a future stage, you should avoid using the drafting system. Rather than running a live campaign, plan the advertisement to begin at a later date, you will be able to make changes to the ad copy till it’s ready to submit this for approval, but you’ll be able to save an ad without having to run it immediately.
Posts that have been shared cannot be promoted
Although a shared post on Facebook is posted on your timeline, it is still considered to be a post by the original poster. Since Facebook gives full credit to the original poster, the only evidence that anyone linked it is a sentence at the top of the post noting that you shared it. This prevents people from feeling as though they’re seeing posts on pages they don’t follow for no apparent reason at all. Of course, paid advertisements are the only ones who can give you that sensation.
If you want to promote a shared post, Facebook recommends that you make a new post with original content and then boost that post. Under the “shared content cannot be boosted” subheading in this article, you may find further information.
This is something I do not encourage since it is content stealing, plagiarism, or otherwise exceedingly immoral. Please do not take the material of some other brand and promote it as if it were your content. You should never boost a post created by another business, no despite how much it helps your market or your brand. It is up to the company that published it to give it a push. If you copy and paste Facebook’s directions for all of its other boost post concerns – which are typically just “make a new post” instructions – it does not mean that you will be immune from being caught stealing content.
Sharing your posts is included in this category as well. You, as a brand, can share your posts with your timeline to offer them even another round of exposure, you’ll not be able to boost the shared edition; you’ll only be able to boost the original. This is perfectly acceptable; simply navigate back to the article & boost it there rather than here.
Facebook Click IDs are not able to be boosted
Whenever a visitor clicks on a link or URL from Facebook, a sequence of characters known as the Facebook Visit ID is appended to the link or URL in question. This is a tracking code that provides Insights with some information on the individual who clicked on the post as well as their subsequent actions after they clicked on the post. It is a click ID that you are looking at when someone pastes a Facebook link into your browser and it contains 150 characters of meaningless crap at the end of it.
If the URL that is attempting to promote has a hit ID associated with it, you will be unable to boost the article. If you want to give that post a boost, you’ll need to either find the actual permalink for it or write a new article with the same content as the original. Your Insight for that post might be skewed if you were to promote a post that had a click ID associated with it; all monitored data would be effective from one user, resulting in inaccurate demographics, click statistics, and behavior data.
Certain roles are not permitted to boost posts
Eight various positions can be played on a page by a single individual. Administrator, Editor, Speaker, Advertiser, Analytic, Job Manager, User, or Banned are some of the roles available. The last two aren’t official page responsibilities; the vast bulk of your audience is made up of users, and those who have been banned from the page are still prohibited from your page.
Diverse professions have a wide range of potential abilities. Users who have been banned are unable to access the page and its posts. Users can view your page and its postings, but they are unable to connect with them in any manner other than through likes, shares, reports, as well as other types of engagement, which are limited to Facebook.
All users that have access to a page’s admin panel, editors, moderators, advertisers, or job managers can make and promote content for the page, as well as create and run advertising straight from the ads manager or via the business manager or power editor. Analysts are not permitted to place advertisements on a page.