This Buffer vs Later comparison is for those who want to automate their social media marketing activities. Social media automation is a must for every organization, whether it is an e-commerce site, a SaaS service provider, or a well-known brand. The sheer number of social media sites makes it impossible to maintain them all manually.

Even if you’ve got large finances, you don’t want to spend a lot of money on task delegation.

Buffer’s most important feature is the ability to publish and schedule posts. Schedule and deliver posts to all of your social media accounts. All this can be done from one spot so that you can manage all of your social media postings, collaborate with your team, and create content that generates significant interaction on social networks such As Facebook, Instagram, Youtube, Pinterest, and LinkedIn.

Using Later’s visual content calendar, you may plan articles for up to a week at a time. Importing material via a cloud service, such as Google Drive, is an option as well. You may also share other people’s postings with your friends using this feature.

Respond is a new feature in Buffer. This tool helps with customer service inquiries. Allows you to monitor and reply to all social interactions from a single inbox for customer service purposes. As a result, you can handle requests from all social media platforms, including Instagram and Facebook, from a single team mailbox.

In addition to analyzing, Buffer provides you with the ability to analyze and monitor your social media accounts. Aside from that, it delivers in-depth information and thorough data on your customer’s Facebook and Instagram performance. As well as individual posts & hashtags, you can monitor the volume and reaction times. It is possible to monitor and evaluate the performance of its employees.

I’ll be discussing Buffer and Later, two of the best social media management/scheduling tools, in this post.

Pros and Cons of Buffer and Later

Pros

Buffer

Buffer’s user-friendly and appealing UI makes it simple to use.

For those who lack a background in computer science or other technical skillsets, this program may be used efficiently regardless. Buffer is always being updated, so you can expect to see new features if you don’t already have them.

In this article, we will compare the advantages and disadvantages of using Buffer and Later.

Pros

Buffer

  • With a clean and straightforward UI, Buffer is a breeze to work with.
  • Even if you don’t have a technical background, anybody can use this program efficiently.
  • You should expect Buffer to be constantly updated, so if a feature you desire isn’t accessible at the moment of purchase, it’s likely to be added in the future.
  • The buffer may be smoothly integrated with a variety of other applications.
  • On the “pay-as-you-go” concept, Buffer charges for what you use. There is no need to spend money on a feature that you don’t think is valuable for your organization.
  • Budget-conscious customers will like the basic Pro package.
  • To make informed social media marketing choices, Buffer provides metrics.
  • Optimized timing helps if you don’t know just when to submit anything.
  • For each social networking site, you may customize your postings.
  • If you stick to the Pro plan, Buffer is a good value.

Later

  • Designed for Instagram, Later allows you to publish to Instagram on a scheduled basis.
  • Using Later’s capabilities, you may produce content for social media accounts.
  • When you need to present numerous images at once, Later is a great option. You can just drag & drop media into the app.
  • If you’re looking for a platform that enables you to schedule Instagram stories in advance, Later is the best option out there.
  • Instagram has excellent metrics that aren’t accessible on other social media platforms.
  • Using Later, you may store hashtag groupings so that you can use them in future postings.
  • You’ll be alerted if you go excessive with Instagram hashtags later on using this feature from Later
  • It’s a breeze to get started with Later.
  • Instagram marketing advice may be found in the company’s monthly email newsletter.
  • For small firms, solopreneurs, and influencers, it is cost-effective.
  • In the bio, you’ll find a simple link to the utility.

Cons

Buffer

  • There is an additional cost associated with analytics & community management
  • There is a price to pay for the more sophisticated plans.
  • Buffer lacks a media library.
  • I’ve noticed that it regularly loses connection with Facebook and LinkedIn 
  • Only a limited number of Buffer’s features are available in the free edition.

Later

  • LinkedIn scheduling isn’t available later.
  • Instagram story publishing is available, however, it can only be done from a mobile phone.
  • If there were additional features like Facebook and Twitter, Later would be much better.
  • There isn’t a lot of value in the free Later version.
  • Posting videos afterward isn’t the best option.
  • Analytical options are restricted.

For me, buffering vs. later:

It’s no secret that Buffer and Later are two of the best social media automation apps on the market. Analytics and optimization of social media marketing outcomes let you make data-based choices.

Buffer provides for LinkedIn scheduling & Zapier integration, while Later is less expensive, excellent for Instagram, and more user-friendly for singles.

If your primary emphasis is Instagram and you’re on a tight budget, Later is the ideal option for you.

Buffer, on either hand, is a great option if you want to spread your social media presence to other sites like LinkedIn, even if it’s a little more expensive.

Comparing the usability of buffer and later

Buffer

Buffer is simple to use and doesn’t require the assistance of a techie. However, there are a few areas in which we believe we can do better.

Even with a premium membership, the program does not give analytics. It’s a separate purchase. In addition, Buffer doesn’t allow you to publish to Instagram at the same time as your other social media accounts.

Later

Buffer is more difficult to utilize than Later. The visual planner allows you to preview what your photographs will look like before they are ever created. It’s really simple to create and schedule articles with Later.

What’s the Difference between Buffer and Later?

Buffer

Using Buffer is a great way to manage social media for small businesses. It’s an affordable tool for a small group of social media marketers.

It’s just $15 for the Pro plan, which gives you access to eight social media accounts as well as the ability to pre-schedule 100 posts for each one.

If that isn’t enough, you may want to look at the company’s more advanced ambitions as well.

Later

If you’re a solopreneur or influencer looking to automate your social media posting, we strongly suggest Later.

If you’re operating a small business, Later’s beginning package includes 60 postings per social media profile for $12.5, which is more than enough.

Later’s higher-tier programs are better suited for bigger businesses. Additions for social sets (four profiles per set) and users are also available. 

Return on Investment: Buffer vs. Later

Buffer

Your social media goals will be met swiftly thanks to Buffer. A certain amount of Instagram followers or any other objective is within your reach.

So if you’ve got the appropriate strategy in place, Buffer will pay for itself many times over with increased efficiency and efficacy in social media posting.

Later

Later streamlines the process of publishing to social networking. For example, it saves you time and effort, enabling your company’s growth to take precedence.

The ROI is tough to determine, but the increased productivity you’ll enjoy as a result of using the tool justifies the cost.

Assisting or hindering?

Customer assistance is typically the most vital part of any online product, even if it doesn’t seem like it at first.

Let’s take a look at what you may anticipate from the software’s customer service departments.

Buffer

Buffer’s customer service is lightning-fast. Your issue will be addressed quickly and efficiently.

Customer service at Buffer is second to none.

Later

As a result, customers may expect a response time that is far quicker than that of competitors. As well as a wide range of applications and courses, Later also provides a wealth of marketing and business guidance in the form of articles.

You may sign up for their email list to get great information about using the program to improve your company. As a result, Later’s customer service is dependable and helpful.